Click here to view the embedded video. Since the 2013 lineup for the AMP is unknown, a video from last year will have to do for now.
View PostThe AMP stays put (at least for now)
Dramas Account for Most TV Viewing, Ad Spend
Television viewers in the U.S. have more choices than ever, both in terms of how and where they tune in and in what they watch. In the first of a three-part insight series, Nielsen looked at viewership and advertising across five traditional primetime genres and found that dramas account for the largest share of viewership, [...]
View PostLocal Agencies Win ADDY Awards
The Northwest Arkansas Advertising Federation presented its 2012 ADDY Awards for advertising creative excellence Saturday at the UARK Bowl. This annual dinner and awards presentation was attended by over 90 individuals of the local advertising and media businesses, according to the press release. Of the 128 entries received by the federation, 19 Gold ADDY Awards, [...]
View PostNielsen: TV Sports Ad Spend Grows
National TV sports generated $10.9 billion in advertising expenditure last year, compared to $10.3 billion in 2010, according to Nielsen’s State of the Media: Year in Sports. Measuring ad spend during sporting events on network and cable TV from the fourth of 2010 through the third quarter of 2011, Nielsen also saw that cable has [...]
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